Bloor Research

Gerry Brown

Gerry has over 20 years of experience in the software and services industry, and has worked in marketing and sales management positions for Xerox, ICL Fujitsu, Hyperion and MicroStrategy. As an external consultant he has provided strategic marketing advice for more than 30 systems, software and services vendors including IBM, HP, Sun, SAP, PeopleSoft, Cognos, and Epicor. Until recently he was Head of Marketing at BI vendor MicroStrategy, and prior to that Marketing Director at CPM vendor Hyperion Solutions.

Gerry is a Fellow of the Chartered Institute of Marketing (FCIM). He is also a university lecturer in the core subject areas of Strategic Marketing Decision Making, Marketing Analysis and Evaluation, and Managing Marketing Performance on the highest level CIM course, the Professional Postgraduate Diploma. He lectures at Thames Valley University which is the largest educational establishment in Europe with 45,000 students. At ICL Fujitsu he was a BS 5750/ISO 9000 Quality Instructor. He has also trained and facilitated marketing and sales teams at Motorola, Metrologie, and Unisys. Gerry is an excellent speaker and has presented at many international conferences, roundtable discussion groups, and seminars.

Gerry received his BA (Hons) Business Studies degree from Sheffield City University. Outside work, Gerry enjoys team tennis, skiing, running and yoga.

Recent work includes these 4 papers:

• Incentive Compensation Management
• Sage 200 BI and Sage 1000 BI Business Software Suites
• Corporate Performance Management
• Business Intelligence

To contact Gerry Brown, please email:

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