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IT Vendors

Bloor works closely with a wide variety of technology vendors. Our primary objective is to ensure IT buyers can more effectively leverage their IT budgets. The services we offer to you as IT vendors are designed to support you in: building better products, educating your potential buyers and helping you effectively reach the most appropriate persons. We do this by providing: knowledge, influence through our publications, lead generation and marketing support.

Our products and services provide everything from market overviews to competitive analysis.

For further information please download our PDF document Publications Datasheet and PDF document Vendor Subscriptions Datasheet

^ Publications

 

Bloor's reputation is built on publishing independent, intelligent, well-articulated publications on all aspects of the ICT industry. Our publications help both large and small vendor clients:

  • Identify and exploit market gaps and product sales opportunities
  • Better understand the key market drivers of demand
  • Better identify direct and potential competitors
  • Position products and services more profitably in the market
  • Deliver product and service solutions delivering real economic value to customers
  • Deliver compelling marketing communications messages to customers

In addition, we use the unique Bullseye methodology from the Bullseye Foundation through which we are able to provide multi-dimensional dynamic visual representations of vendors' positioning in their chosen technology markets.

Bloor also provides content licensing to vendors. Vendors can reprint complete articles or extracts or quotations to insert on their web sites, PowerPoint presentations, press releases, product descriptions, brochures or sales proposals. Such third party endorsements can have a high impact and resonance with customers and potential channel partners, in creating demand and providing proof of concept.

^ Consulting

 

Please contact us directly if you are interested in Bloor carrying out customised, independent consultancy work on behalf of your organisation. The type of work our analysts can undertake for you includes:

  • providing a strategic review of your IT plans and investments
  • creating effective communication tools to support your budgetary approvals process
  • analysing the market for your products and services

By validating your IT approaches in this way, Bloor can help you achieve a fast return on investment for your organisation.

It is our aim to continue developing long term, mutually valuable relationships with our customers. Our size and business model give us the flexibility to adapt to meet your needs. So, if you haven't seen a service or solution described here that meets your needs, talk to us; we can probably deliver the support you need, where necessary in conjunction with one of our partners.

^ Subscriptions

 

Subscriptions have been created to allow IT vendors to take advantage of Bloor's knowledge, infrastructure and analyst services in high value byte-sized chunks. You can simply select one of the services outlined above or access any one of our library of 500+ reports as and when you need the information. An annual subscription can cost little more than the price of a single report so will be your most cost-effective approach when you make full use of Bloor's capabilities. Two specific subscription options are available as follows:

Please contact Bloor directly to find out more about taking out a Bloor subscription, Analyst Pack or Starter Pack — or to discuss how we can use our resources and expertise to help your organisation.

^ Other Services

 
  • Evaluation Centre: an online lead generation service (in partnership with the NCC) based on the research context gained from our reports. This provides buyers with the information required to create shortlists of vendors for specific projects and you, as vendors, with leads along with qualified project information.
  • Marketing Support: the skills and experience of our analyst team, together with our alliances and partnerships, which you can use to enhance your tactical marketing activities. Bloor can provide speakers and facilitators, create bespoke events, deliver sales education, provide media skills support to deliver key messages, tailor the services described above–and even combine a variety of these to build and help manage an entire campaign.
  • Primary Research: whatever information you need to support your business decisions, such as the size and nature of your marketplace, target customers, needs, positioning and true potential. If we do not already have the information we can develop and execute an appropriate research project to gather it electronically, by telephone or by detailed interview and intelligently analyse the data collected. We can utilise our analysts to assist you in developing your follow-up strategies to take full advantage of the knowledge gained.